ELYSIAN
REBRAND
MARKETING
A full 360° rebrand for Elysian, a cocktail bar in the heart of Budapest. We redefined the brand’s positioning and strategy, created a new visual identity, and built a marketing approach to support their ambition of becoming a Top 50 bar in the world.
BRAND STRATEGY
Our aim was to clearly communicate Elysian’s ethos and point of difference while reaching the right audience.
We refined their positioning around their core strengths and developed a cohesive brand identity that reflects their modern approach to cocktail culture and sustainability.
Inclusive
Approachable
GREEN
Sustainable
HONEST
Authentic
PROFESSIONAL
HIGH-QUALITY
CREATIVE
ORIGINAL
REBRANDING
We unified and elevated Elysian’s visual identity to better express its refined yet approachable atmosphere. Following in-depth research, we redesigned the logo, typography, and color palette, and introduced supporting illustrations, icons, and a renewed photography direction. The system was rolled out across both physical and digital touchpoints—from merchandise to social media—ensuring consistency and flexibility across all platforms.
MARKETING
Based on audience and performance analysis, we developed a tailored, multi-channel digital strategy focused on visibility and engagement. Through hyper-localized campaigns and strong visual storytelling on platforms like Instagram and Google, we connected with locals, tourists, and nightlife enthusiasts. Data-driven optimization ensured continuous improvement, increasing foot traffic, reservations, and brand recognition. We continue to manage Elysian’s marketing channels to this day.
following new branding implementation, demonstrating stronger customer intent & conversion.
following new branding implementation, reflecting a significant boost in clients.
+44% website engagement rate
indicating improved user interaction
and brand resonance
